“New Lows” EP: MERCH

Ruffin “New Lows” Merch Collection


Releasing May 19th, the "New Lows" merch capsule — a raw, reflective collection inspired by Ruffin’s upcoming EP. This drop blends emotional depth with clean, wearable design, channeling themes of solitude, resilience, and quiet strength. Each piece is crafted to echo the EP’s sonic landscape — minimal yet expressive, grounded yet elevated.

From heavyweight hoodies to soft cotton tees, every item in the “New Lows” collection is made for comfort and durability. The designs feature subtle graphics and earthy tones, aligning with Ruffin’s signature café-streetwear aesthetic.


Collection Highlights:

  • Premium cotton tees with minimalist “New Lows” artwork
  • Heavyweight hoodies featuring embroidered details
  • Organic cotton tote bags for everyday use
  • Limited-edition enamel pins and canvas prints

5 products

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