“New Lows” EP: MERCH

Ruffin “New Lows” Merch Collection


The "New Lows" merch capsule — a raw, reflective collection inspired by Ruffin’s upcoming EP. This drop blends emotional depth with clean, wearable design, channeling themes of solitude, resilience, and quiet strength. Each piece is crafted to echo the EP’s sonic landscape — minimal yet expressive, grounded yet elevated.

From heavyweight hoodies to soft cotton tees, every item in the “New Lows” collection is made for comfort and durability. The designs feature subtle graphics and earthy tones, aligning with Ruffin’s signature café-streetwear aesthetic.

11 products

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Listen to “New Lows”

Ruffin’s new album New Lows is a soulful dive into change, reflection, and the quiet strength it takes to start over.

Blending nostalgic textures with raw storytelling, this project marks a new chapter in Ruffin’s sound.

Now streaming everywhere. Tap in and experience it.

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